Introduction
Tangerine designs, builds, and operates an omnichannel platform called Store360. Store360 is an omnichannel enabler platform that connects physical stores with online stores to improve consumer and store-employee in-store experience. It tracks and analyzes physical store visit traffic, including retailers’ mobile app users and their in-store engagement.MoEngage and Tangerine
The MoEngage and Tangerine integration lets you bring raw campaign and impression data from MoEngage into Store360 through Snowflake. With this combined data, brands can measure the impact of their campaigns on physical store visits and in-store engagement.Use cases
Analyze the impact of campaigns on physical store visits. Brands use MoEngage to send campaign messages that drive consumers to visit stores. During a campaign, Store360 captures mobile app user visits identified by user ID. Using Store360’s Insight analytics capability, brands can visualize the entire campaign funnel, from messages sent and read (data from MoEngage) to which and how many recipients visited physical stores (data from Store360).Integration
Prerequisites
- Access to your Store360 account.
- Access to Snowflake data exports on MoEngage.
Step 1: Enable Snowflake exports on MoEngage
Enable Snowflake data exports on MoEngage by following the steps in Snowflake Exports.Step 2: Configure Store360 to receive MoEngage data
Request your Tangerine admin team to enable access to the data MoEngage sends into your Snowflake tables.Step 3: Integrate the Store360 SDK into your mobile app
To track and analyze mobile app user store visits and in-store activities alongside MoEngage campaign and impression data, integrate the Store360 SDK in your mobile app using the steps provided in the Store360 SDK installation documentation.Tangerine provides the Store360 documentation after a client contract is signed between Tangerine and Store360.