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Introduction

Iterate is a suite of research tools that help you learn directly from your visitors, customers, and users. With Iterate you can easily send email surveys, share links to surveys, and display surveys directly within your website, or in your mobile app product.

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MoEngage × Iterate

MoEngage and Iterate allows you to enhance your customer data by sending out a link to your Iterate survey through various campaign types in MoEngage, including email, push, web, or in-app messages. With this integration you can:
  • Deploy surveys across all channels: Iterate seamlessly integrates with MoEngage channels allowing you to deploy surveys embedded into emails or natively as in-app or on-site messages within your apps and websites.
  • Send responses to MoEngage customer profiles: Iterate surveys integrate with customer profiles by having responses sent back into MoEngage and set as custom user properties. Use this data to build custom segments and power personalized campaigns.

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Integration

  • Ensure you have permission to create a survey on Iterate.
  • Ensure you have access to MoEngage Dashboard.

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Step 1: Configure MoEngage Integration on Iterate

To connect with MoEngage you’ll need to your MoEngage Data API ID and Data API Key, which you can find in your MoEngage dashboard. To connect MoEngage to Iterate, log in to your Iterate account and go to your company settings page and enter them in the “API & Integrations” section:
FieldDescription
App ID and Data API IDThe Workspace ID of your MoEngage account is available at Settings - > Account -> APIs ->Workspace ID. The Data API ID and the Workspace ID of your MoEngage account are the same.
Data Center IDRegion of your MoEngage data cluster. Read more For example: 01, 02, 03, 04
Data API KeyThe Data API key of your MoEngage account is available at Settings - > Account -> APIs -> API keys >Data API settings.

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Step 2: Create a survey in Iterate

Iterate surveys can be delivered via MoEngage in three ways:

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Customize User Attribute Names

By default, the user attribute created for a question is the same as its prompt. For example, a question with the prompt “Overall, how satisfied are you with Iterate?” will be added as the user attribute Overall, how satisfied are you with Iterate? in MoEngage. In some cases, you may want to customize that. In this example, we’ll change the question attribute name CSAT Score (for customer satisfaction score). To do that click on the Customize user attribute names in the previous step and enter any custom names you’d like.

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Populate Data in MoEngage from your Mobile App or Website responses

To populate survey data within MoEngage from your mobile app survey (using any of our SDKs), or your website survey is just as simple. You’ll need to pass along your user’s email address as an associated piece of data with your survey, then enable the MoEngage integration in the Integrations dropdown menu on your survey dashboard. You can send MoEngage events on Iterate callbacks. To learn how to associate data with a user within your survey: