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New Gamification Templates: Scratch Cards and Countdown Timers

MoEngage is expanding its suite of no-code gamification templates for In-app Messaging. In addition to Spin the Wheel, you can now create Scratch Cards and Countdown Timers. These new templates are also fully customizable in our user-friendly editor, allowing you to design compelling campaigns without writing any code or requiring an app SDK update. Use these powerful features to boost user engagement, distribute rewards, generate leads, and create a sense of urgency to drive conversions. For more information, refer to No-code Gamification Templates.

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Merlin AI: Brand Style Guidelines

Merlin AI has introduced Brand Style learning to eliminate content inconsistency. This feature automatically learns your unique brand’s DNA—including tone, color palette, and visual style—from past campaigns, ensuring every generated copy and image is perfectly on-brand. For more information, refer to Merlin AI Copywriter and Merlin AI Designer.

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Merlin AI Designer: New AI Model Delivers Flawless, Faster Images

Merlin AI Designer is now integrated with Google’s Nano Banana AI model, bringing world-class image generation and editing capabilities to your campaigns. This upgrade delivers superior image quality, flawless product rendering, and exceptional speed, enabling the creation of professional, on-brand banners in under 20 seconds. For more information, refer to Merlin AI Designer.

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Trigger Event Personalization in Flows

MoEngage has introduced Trigger Event Personalization to enhance your campaign messaging. This feature gives you precise control over which event data you use in your MoEngage Flows, ensuring your messages are always consistent and relevant. For more information, refer to Personalization in Flows.

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Zendesk and Heap Integration

You can now seamlessly sync your customer support and behavioral data from Zendesk and Heap Analytics directly into MoEngage. This integration allows real-time data flow, helping you break down data silos and build a unified customer profile for trigger-based, hyper-personalized campaigns based on support history and user actions. For more information, refer to the following articles:

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Custom Fonts

MoEngage has launched a fully self-service Custom Font Management feature, eliminating the need for support or engineering teams. This enhancement enables marketers to upload their brand fonts directly, verify client compatibility, and define prioritized fallback fonts to ensure brand consistency and graceful degradation across all email clients. Ultimately, this drives operational efficiency and allows immediate, complete control over the brand’s visual identity in email. For more information, refer to Custom Fonts.

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UI Update: RCS is Now a Distinct Channel

MoEngage rolled out a significant UI update to formally position RCS as a distinct channel, separate from SMS. This change enhances platform clarity and consistency by introducing a new RCS channel tile, moving the SMS fallback option to Step 2, and relabeling all related campaign types and filters to “RCS.” This is a UI update; all existing, active, and draft campaigns will continue to function without disruption. For more information, refer to RCS.