Qualtrics

Introduction

Qualtrics is a CXM platform that focuses on collecting, organizing, and understanding important data relative to customers.

MoEngage × Qualtrics

The Qualtrics survey tool makes it easy to get answers to your most important marketing, branding, customer, and product questions, with easy-to-use tools that can handle everything from simple customer feedback questionnaires to detailed research projects. With the MoEngage and Qualtrics Integration, you can:

• Distribute your Qualtrics surveys to your users when MoEngage captures an event.

Integration

Prerequisites

• You would need to know your Qualtrics API token.

Create Qualtrics distributions via MoEngage

With MoEngage’s Connector Campaigns, you can create a distribution of your Qualtrics survey and send it to your users when they perform any action on your app or website.

To create a connector campaign on MoEngage:

1. Navigate to Create Campaign >> Connectors >> Custom and choose the delivery type most suitable to your needs. For this example, we will select “Event Triggered” and select the event as “Purchased”.
2. On step 2 of the campaign:

Call the Qualtrics API

To send your survey, use the POST method and configure the payload.

• Select the method as POST
• Headers
  • X-API-TOKEN: Insert your Qualtrics API Token.
  • Content-Type: application/json
• Add the endpoint as Webhook URL: https://<yourdatacenterid>.qualtrics.com/API/v3/distributions - Your data center ID can be found out from here.
• Body: Type @ to personalize your payload. Below is an example:
  JSON

  {
      "message": {
          "libraryId": "UR_1M4aHozEkSxUfCl",
          "messageId": "MS_0Vdgn7nLGSQBlYN",
          "messageText": "Example Message Text"
      },
      "recipients": {
          "contactId": "{{UserAttribute['Qualtrics_ID']}}"
      },
      "header": {
          "fromEmail": "[e-mail]",
          "replyToEmail": "[e-mail]",
          "fromName": "Test Name",
          "subject": "Example Subject"
      },
      "surveyLink": {
          "surveyId": "SV_cHbKMOdeT8NetF3",
          "expirationDate": "2019-08-24T14:15:22Z",
          "type": "Individual"
      },
      "embeddedData": {
          "property1": "string",
          "property2": "string"
      },
      "sendDate": "2019-08-24T14:15:22Z"
  }
  

• Refer to the Qualtrics API documentation for more information.
• You can test your campaign on this step.
• Once ready, you can go ahead and publish this campaign.