LiveRamp

Introduction

LiveRamp is a data connectivity platform that helps businesses unify, manage, and activate their data across various marketing channels. It enables organizations to create comprehensive customer profiles by connecting fragmented data, making it easier to optimize advertising and marketing efforts.

MoEngage × LiveRamp

LiveRamp × MoEngage integration lets you create highly personalized and relevant marketing campaigns by reducing the time to insights, breaking down data silos, and optimizing customer engagement. The integration enhances data-driven marketing by providing actionable person-based insights and consolidating consumer touchpoints for better audience segmentation and timely campaigns.

It also leverages benchmarks powered by Snowflake to help refine your marketing strategies against industry standards.

Use cases

Secure 1st Party Activation: By using the above Identity Resolution application, LiveRamp’s Activation application will only utilize the RampID-based tables in your Snowflake instance, and thus PII will never have to leave your walls.

Expedite Time to Live: By resolving data to RampID directly in your environment, delivery to an end destination can occur within a matter of hours, as compared to several days when using LiveRamp’s more traditional file-based approach. This greatly increases the ability to optimize campaign performance in a timely manner.

Operational Savings: Similar to the above, through the use of Snowflake, customers save time and money when compared to coordinating egress of files to LiveRamp or directly to any end destination.

Integration

• Access to your Snowflake account with admin permissions
• Access to Snowflake Data exports on MoEngage
• Reach out to your LiveRamp account team or [e-mail] to discuss the required LiveRamp applications within Snowflake.

Step 1: Set up the LiveRamp app in Snowflake

Translation and identity resolution capabilities are available within Snowflake through the LiveRamp Identity Resolution and Translation native app, which creates a share to your account, opening up a view to query the reference dataset from within your own Snowflake environment.

To set up the native app, follow these steps on the LiveRamp docs: Set Up the LiveRamp Native App in Snowflake.

When you’re finished, continue to the next step.

Step 2: Setup Snowflake imports in MoEngage

Enable Snowflake Data imports on MoEngage. Follow the steps mentioned in the document here.

[Optional] Hide PII data

1. Create the metadata table for PII resolution

Now that your variables are set, create the metadata table for PII resolution. It will give details on the specific job type to be executed based on the category of identifiers involved. For a full walkthrough, see LiveRamp: Create the Metadata Table

2. Perform the identity resolution operation

Finally, perform the identity resolution operation. For a full walkthrough, see LiveRamp: Perform the Identity Resolution Operation.

Next steps

With your data now pseudonymized to your dedicated encoding of RampID, you have the ability to share the RampID-based tables to LiveRamp’s Managed Activation Application for streamlined fulfillment to your key advertising platform partners.

The Activation Application includes a business-user friendly interface for additional segmentation and selection/configuration of downstream destination partners. For more details on the application please reach out to your LiveRamp account team or [e-mail].