Mixpanel

Import Mixpanel cohorts into MoEngage for targeted campaigns and stream MoEngage campaign events back to Mixpanel for deeper analytics.

Introduction

Mixpanel makes analytics self-serve for your product teams and enables everyone to answer questions around user conversion, retention, and activation.

Scope

The MoEngage and Mixpanel integration allow you to import Mixpanel Cohorts into MoEngage to create segments that can be used to target users in future campaigns. You can also leverage MoEngage streams to export your campaign events to Mixpanel to drive deeper analytics into conversions, retention, and product usage.

Benefits and Use Cases

Analyze your users in Mixpanel and engage with them using MoEngage.

The following use-cases provide integration value addition to your analytics + user engagement activities:

E-commerce

Understand the seasonal changes in purchase trends that are happening and send rich push notifications to such users via MoEngage. For example, target the cohort of users who purchase high-value items during summers and send rich push notifications with similar recommended items.

Travel

You can create a cohort in Mixpanel of millennial users who are also premium users of your app and send them popular and unique holiday destination recommendations via MoEngage emails.

E-learning

Understand where your users are dropping off while watching a video series on your platform and bring them back with engaging campaigns! Through insights into user behavior, you are armed with a holistic picture of exactly what actions can trigger a user to return to the app.

Integration

Prerequisites

Ensure you have login credentials for MoEngage and Mixpanel.

The Mixpanel Integration with MoEngage consists of two parts:

Cohort Sync from Mixpanel to MoEngage

Mixpanel to MoEngage integration allows you to export cohorts in Mixpanel to MoEngage and send personalized campaigns to all the users under this cohort from MoEngage.

Streaming MoEngage Events to Mixpanel

MoEngage to Mixpanel integration allows you to export the campaign interaction events generated after your users engage with the MoEngage campaigns to Mixpanel.

Setting up MoEngage integration on Mixpanel

To setup MoEngage Integration on Mixpanel, follow the below steps:

1. Log in to Mixpanel and navigate to Data Management > Integrations.

   

2. On the Integrations page, search MoEngage and click on the CONNECT button. You will see a pop-up to enter the MoEngage credentials as described:

   

3. Fill the following fields from the MoEngage dashboard by navigating to Settings > Account > API Settings:

   Field	Action
   USERNAME	Type or copy and paste the Data API ID. The Data API ID and the Workspace ID of your MoEngage account are the same.
   PASSWORD	Type or copy and paste the Data API Key. The Data API key of your MoEngage account is available in the following navigation: Settings > Account > APIs > API keys > Data API settings.
   MOE-APPKEY	Type or copy and paste the Workspace ID. The Workspace ID of your MoEngage account is available in the following navigation: Settings > Account > APIs > Workspace ID.
   MOENGAGE DATACENTER	MoEngage data center that you signed with you on MoEngage. For more information about the data center that you signed up with, please refer to Data centers in MoEngage.

   

4. Click save on continue to connect MoEngage as an integration.

For more information, refer to Mixpanel - MoEngage Integration.

Exporting Cohorts from Mixpanel to MoEngage

Ensure your cohort name starts with a period (.) and must not contain the following restricted characters: |, *, ?, \, :, <, >, =, $, ".

To export specific cohorts from Mixpanel to MoEngage, follow these steps:

1. Navigate to the cohorts page on Mixpanel dashboard.

   

2. Click on the three dots menu on the right-hand side of any cohort and use the Export to option to export the particular cohort to MoEngage.

   

   A pop-up is displayed.

3. In the Export to MoEngage pop-up, select one of the following:

   

   Selection	Description
   One-time export	Only export the users under the cohort to MoEngage once and the cohort will not sync thereafter.
   Dynamic sync	Ensure that the updated information of the cohorts like the new users who qualify for this cohort and the existing users who are removed from the cohort are sent to MoEngage every 15 minutes.

4. Click Begin Sync to export.

5. Check the export status after you export the cohort as described.

   

Using Cohorts in MoEngage Campaigns

Once an export is complete, you will be able to see the cohort as a custom segment in MoEngage as in the following image:

The custom segment can be used in any MoEngage campaigns to send personalized messages to the users under this segment.

User Mapping between Mixpanel and MoEngage

When you are exporting cohorts from Mixpanel to MoEngage, all users in your Mixpanel cohort will be attempted to be mapped with unique user profiles in MoEngage. We will be relying on a unique user identifier that will be present across Mixpanel and MoEngage users for mapping. This identifier will also be used when sending campaign events from MoEngage to Mixpanel.

You need to ensure that you are adding an alias for your Mixpanel distinct_id and that the same identifier is used as ID (unique user id) in MoEngage.

For more information on tracking unique user id in MoEngage, refer to:

• Android
• iOS

Users in your Mixpanel cohort attempted to map with unique user profiles in MoEngage. If MoEngage systems do not have that user profile, the user is not mapped and not added to the cohort/segment.

In this scenario, you may find fewer users in the MoEngage cohort compared to the Mixpanel cohort. Make sure you have all users in MoEngage before you perform the cohort sync.

Exporting Campaign Data from MoEngage to Mixpanel

Prerequisites

Exports to Mixpanel makes use of MoEngage Streams, which is an add-on.

On your MoEngage Dashboard, go to the App Marketplace and search for Mixpanel.

1. Click on + Add Integration to add a new integration.

2. Fill out the form.

   

3. Mixpanel project token - This is available on your Mixpanel Dashboard > Settings > Overview > Access Keys > Project Token as shown below:

   

4. Select the events you want to forward. By default, MoEngage will be sending the data points mentioned in the next section to Mixpanel.

5. Click on Connect to save the integration.

All the events sent by MoEngage are displayed in Mixpanel by filtering basis $source = MOENGAGE. These events are sent to Mixpanel in near real-time and use the Mixpanel distinct_id for mapping user profiles between MoEngage and Mixpanel.

Ensure that you are setting the mixpanel_distinct_id as the unique user id in MoEngage.

Export Data

The following data points are by default sent to Mixpanel:

Event Name	Event Code	Type (for reference only)	Channel	Description
Card Sent	n_c_s	Delivery	Cards	Tracked when a Card notification is sent to the user, doesn’t indicate if the notification is delivered to the App Inbox
Card Delivered	MOE_CARD_CAMPAIGN_DELIVERED	Delivery	Cards	Tracked when a Card is delivered to the App Inbox after the user has opened the Inbox
Card Viewed	MOE_CARD_CAMPAIGN_VIEWED	Delivery	Cards	Tracked when the user views a Card or scrolls down to it in the App Inbox
Card Clicked	MOE_CARD_CAMPAIGN_CLICKED	Interaction	Cards	Tracked when the user clicks the Card in the App Inbox
Connector Sent	MOE_CONNECTOR_SENT	Delivery	Connector	Tracked when a connector was sent successfully.
Email Sent	MOE_EMAIL_SENT	Delivery	Email	Tracked when our system sends an email to a user.
Email Deferred	MOE_EMAIL_DEFERRED	Delivery	Email	Tracked when the receiving server is unable to accept your request, email sending will be re-tried in this case
Email Delivered	MOE_EMAIL_DELIVERED	Delivery	Email	Tracked when an email is delivered in an inbox
Email Dropped	MOE_EMAIL_DROP	Delivery	Email	Tracked when an email is dropped. Email is dropped when it’s part of the bounce list, the unsubscribe list, or the spam report list.
Email Bounced	MOE_EMAIL_HARD_BOUNCE	Delivery	Email	Tracked when our system finds an email is hard bounced. Typically happens when the email address doesn’t exist.
Email Soft Bounced	MOE_EMAIL_SOFT_BOUNCE	Delivery	Email	Tracked when our system finds an email is soft bounced. Typically happens when there is a temporary delivery issue.
Email Opened	MOE_EMAIL_OPEN	Interaction	Email	Tracked when a user opens an email.
Email Clicked	MOE_EMAIL_CLICK	Interaction	Email	Tracked when a user clicks on any link in the email.
Email Unsubscribed	MOE_EMAIL_UNSUBSCRIBE	Interaction	Email	Tracked when a user unsubscribes from receiving emails.
Email Spam Complained	MOE_EMAIL_SPAM	Interaction	Email	Tracked when a user marks the email as spam.
In-App Shown Android	IN_APP_SHOWN	Interaction	In-App	Tracked when an In-App message is shown to the user on Android device.
In-App Clicked Android	IN_APP_CLICKED	Interaction	In-App	Tracked when a user clicks In-App message on Android device.
In-App Closed Android	IN_APP_CLOSE_CLICKED	Interaction	In-App	Tracked when a user dismisses In-App message by clicking on close button on Android device.
In-App Shown iOS	iOS_IN_APP_SHOWN	Interaction	In-App	Tracked when an In-App message is shown to the user on iOS device.
In-App Clicked iOS	iOS_IN_APP_CLICKED	Interaction	In-App	Tracked when a user clicks In-App message on iOS device.
In-App Closed iOS	iOS_IN_APP_CLOSE_CLICKED	Interaction	In-App	Tracked when a user dismisses In-App message by clicking on close button on iOS device.
Mobile In-App Shown	MOE_IN_APP_SHOWN	Interaction	In-App V3	Tracked when a user is shown an in-app version 3 campaign
Mobile In-App Clicked	MOE_IN_APP_CLICKED	Interaction	In-App V3	Tracked when a user clicks an in-app version 3 campaign
Mobile In-App Dismissed	MOE_IN_APP_DISMISSED	Interaction	In-App V3	Tracked when a user closes an in-app version 3 campaign
Notification Received Android	NOTIFICATION_RECEIVED_MOE	Delivery	Push	Tracked when a user receives a notification on an Android device.
Notification Clicked Android	NOTIFICATION_CLICKED_MOE	Interaction	Push	Tracked when a user clicks notification on an Android device.
Notification Sent iOS	n_i_s	Delivery	Push	Tracked when a user receives a notification on an iOS device.
Notification Received iOS	NOTIFICATION_RECEIVED_IOS_MOE	Delivery	Push	Tracked when App in foreground and user receives the notification on iOS.
Notification Clicked iOS	NOTIFICATION_CLICKED_IOS_MOE	Interaction	Push	Tracked when a user clicks notification on an iOS device.
Notification Received Web	NOTIFICATION_RECEIVED_WEB_MOE	Delivery	Push	Tracked when a user receives a notification on a browser.
Notification Clicked Web	NOTIFICATION_CLICKED_WEB_MOE	Interaction	Push	Tracked when a user clicks notification on the browser.
On-site Message Shown	MOE_ONSITE_MESSAGE_SHOWN	Interaction	On-site	Tracked when an on-site messaging campaign is shown to a user
On-site Message Clicked	MOE_ONSITE_MESSAGE_CLICKED	Interaction	On-site	Tracked when an on-site messaging campaign is clicked by a user
On-site Message Closed	MOE_ONSITE_MESSAGE_CLOSED	Interaction	On-site	Tracked when an on-site messaging campaign is closed by a user
Web Personalization Message Shown	MOE_WEBP_MESSAGE_SHOWN	Interaction	Web Personalization	Tracked when a web personalization campaign is shown to a user
Web Personalization Message Clicked	MOE_WEBP_MESSAGE_CLICKED	Interaction	Web Personalization	Tracked when a web personalization campaign is clicked by a user
Web Personalization Message Closed	MOE_WEBP_MESSAGE_CLOSED	Interaction	Web Personalization	Tracked when a web personalization campaign is closed by a user
SMS Sent	SMS_SENT	Delivery	SMS	Tracked when our system sends SMS to a user.
SMS Delivered	SMS_DELIVERED	Delivery	SMS	Tracked when our system receives a delivery receipt for the SMS sent to a user.
User Entered Flow	USER_ENTERED_FLOW	Delivery	Flows	Tracked when a user falls in the target audience and has qualified for entry in the Flow.
User Exited Flow	USER_EXITED_FLOW	Delivery	Flows	Tracked when a user exits from a Stop Cell of the Flow.
User Added To Control Group	MOE_CAMPAIGN_CONTROL_GROUP	Delivery	All Campaigns	Tracked when a user is added to a control group
User Removed From Control Group	MOE_USER_REMOVED_FROM_CONTROL_GROUP	Delivery	All Campaigns	Tracked when a user is removed from a control group
User Removed From Campaign Due to Control Group	MOE_CAMPAIGN_USER_REMOVED_DUE_TO_CONTROL_GROUP	Delivery	All Campaigns	Tracked when a user is removed from a campaign due to the user being a part of the control group

Points to remember for events sent to Mixpanel

• All events sent to Mixpanel have UID by default. This captures the value of the ID which is present in a unique user profile in MoEngage. This is also used to match a user in Mixpanel basis the value of the mixpanel_distinct_id.
• All campaign events have campaign_id, campaign_name, campaign_type, campaign_channel by default.
• All email campaign events have email_id as moe_email_id by default.
• All push campaign events have push_id as moe_push_id by default.
• All SMS campaign events have a mobile number as moe_mobile_number by default.
• All campaign events of the campaign are a part of MoEngage Flows have two additional attributes parent_flow_id and parent_flow_name are present.
• All campaigns having multiple variations or locales have the following additional attributes:
  • variation_id
  • locale_id
  • locale_name
• All events have moengage_user_id by default. This is a MoEngage internal user identifier and is populated with each event in MoEngage.
• All events generated from the mobile app contain a moengage_device_id, which is a MoEngage internal identifier.

Troubleshooting

The user count for the segment is 0?

Please check if the custom segment name is “All users”. All users is reserved for MoEngage and cannot be used as the custom segment name.

The segment is not showing up on MoEngage dashboard?

Please check archived segments on MoEngage. You can check your archived segments here. Please unarchive your segment and then retry.

Frequently Asked Questions

How soon will I start getting the data?

It typically takes up to 30 minutes for the automated data exports to be set up for your account and for you to start seeing data there.

Can I export additional events at a later time?

Yes, if you need to export new events at a later time, you can always edit your configuration on the App Marketplace and get the new events added to your exports.

Can I export historical data using Automated Data Exports?

As of now, you cannot export historical data using Automated Data Exports. Once configured, you will start seeing data for each event from the time you enabled your exports.

Is there any pricing involved for Automated Data Exports?

If your billing plan does not cover this already and you need to get this enabled at a later time, you would need to work with your Customer Success Manager to get this included in your billing plan. Based on the amount of data that MoEngage will place in your Data warehouse/Partner/API on a monthly basis, this could lead to additional charges.