> ## Documentation Index
> Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Why Are Unique Conversions Higher Than the On-Site Message Shown Event?

> Find out why unique conversions can exceed On-site Message Shown event counts in MoEngage OSM campaigns. Conversion counting logic explained.

## Problem

Unique conversions are higher than the number of users who triggered the *On-Site Message Shown* event, even though the segmentation and funnel counts remain the same. This issue occurs in the OSM campaign analytics.

![](https://mintcdn.com/moengage/cVruC-B7I1TnIZ0h/images/moengage_dae9dc.png?fit=max\&auto=format\&n=cVruC-B7I1TnIZ0h\&q=85\&s=f6b38fe41ecf32c7fd72127a73cdf451)

## Explanation

* The campaign's conversion count does not represent unique users.
* If a user views the campaign multiple times (up to 30), each conversion following each view is counted as unique.
* The displayed conversion metric reflects the total conversions made without distinguishing unique users.


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